Case Study: Driving Growth Through Social Media Content Creation

Client: Tessie D. Edwards, Esq. — TDE Family Law and Divorce Attorneys From Awareness to Revenue Growth and how to take your online presence to the next level

Introduction

In today’s digital landscape, a strong social media presence is not optional—it is essential. For professional service providers, especially in highly competitive industries such as law, content creation and audience engagement directly translate into brand awareness, qualified leads, and ultimately, sales.

This case study highlights how targeted social media marketing and engaging content transformed the online presence and revenue of Tessie D. Edwards of TDE Family Law and Divorce Attorneys.

The Challenge

Prior to our partnership, Tessie’s firm had an online presence but lacked a cohesive content strategy. While the firm was averaging $74,000 in annual profit from social media leads, it was clear that the content was not optimized to connect with her target audience or capture attention consistently.

Key challenges included:

  • Inconsistent content creation across platforms

  • Minimal engagement from her intended audience

  • Limited use of targeted advertising

  • Untapped growth potential on fast-moving platforms such as TikTok and Instagram

The Solution

My approach focused on developing a strategic, audience-specific content plan while simultaneously leveraging targeted social media ads to increase visibility and engagement.

Steps Implemented:

  1. Content Creation & Storytelling

    • Designed and produced engaging content tailored to Tessie’s audience of individuals navigating family law challenges.

    • Developed a consistent voice for the brand that balanced professionalism with approachability.

  2. Platform Optimization

    • Expanded and optimized presence on Instagram, TikTok, and Facebook.

    • Utilized short-form video, educational posts, and trending audio to maximize reach.

  3. Targeted Advertising Campaigns

    • Ran ad campaigns designed to capture high-quality leads.

    • Refined targeting parameters to focus on local audiences in Georgia most likely to need family law services.

The Results

The results of this content-driven strategy were transformative:

  • Profit Increase from Social Media:

    • Before Partnership: $74,000 annual profit from social media leads

    • After 1 Year of Partnership: $188,000 annual profit from social media leads

  • Average Case Value: $18,500

  • Overall Growth: 154% increase in profit from social media sales

Why It Worked

The success stemmed from attention-driven marketing. Content creation is not simply about posting—it is about crafting messages that resonate, educate, and build trust. By capturing attention and speaking directly to her target audience, Tessie’s firm transformed casual viewers into loyal clients.

This case underscores the power of strategic storytelling and platform-specific content: when executed properly, it drives measurable business growth.

Conclusion

The TDE Family Law case study demonstrates that consistent, engaging content creation combined with strategic social media advertising can significantly increase revenue for professional service firms. By focusing on attention and connection, businesses not only grow their brand visibility but also drive more leads and higher-value sales.

NOW IT’S YOUR TURN:

I know you are ready to take your social media presence and digital reputation to the next level. Luckily I have a class coming up on OCTOBER 4th that will:

  1. Give you guided instruction on how to create content in your niche

  2. How to make engaging content that will garner the attention that will get eyes on yout brand

  3. The best platforms to use and how to use them

  4. Individualized audits of social media accounts and instruction on how to best optimize your page for more viewers and clients.

  5. And by the end, you will have a lesson plan IN HAND that will give you the tools you need to take control of your content and grow on your platforms.